![]() ![]() This is a simple one – it’s used to identify the percentage of your users that are lost.Ĭhurn rate = 1 – your app’s retention rate Session length Retention rate = the number of users that use your app within a set time/ the number of users in the same group that uses your app in a previous time. For some apps, it will make more sense to measure logins rather than only app usage. With retention rate calculations, it’s essential to look at the metric you are measuring. ![]() Should you compare MAUs to last month’s active users, or should you compare to the previous year? The periods that you are comparing will be dependant on the insights that you want. On the flipside, you’ll be able to see how many users you are letting go. This metric tells you, as an app developer, what percentage of customers are coming back to your app. MAU = the number of users who opened your app in a month-long period Both are, but daily active users is a sign of a genuinely engaging app.ĭAU = the number of users who opened your app in a single day ![]() This can be done on a daily basis or a monthly basis. This metric will help you to understand how useful and important your app is by identifying how many users come back to your app. This is a crucial metric for app developers, and it’s kind of the going currency in the world of apps. APP ACTIVE USERS HOW TOIf you’re looking at how to improve your mobile app engagement, then you’ll be looking at developing these specific mobile application metrics. What are the most common mobile app engagement metrics and KPIs? Then creating an app communication strategy that is relevant to your mobile audience. It involves defining your essential app metrics and KPIs. You must create an engagement strategy that boasts high-quality communication.Īs well as this, you must use the data, analytics, and insights from your users in a business dashboard to help you to learn which part of your app engagement strategy is working the best.Īpp engagement is all about putting the user needs first. Simply put – mobile app engagement is providing your users with a reason to keep coming back to your mobile app or open your mobile app and perform the desired action. Improve user retention, boost app engagement metrics, and improve your bottom line.
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